Prospects for China's Hotel Group
in 21st Century

Dai Bin
（Beijing Second Foreign Language & China Tourism University）

I. The Hotel Industry Environment and Prospect of Hotel Group in China
1. Entry of WTO and the success of hosting Olympic Games indicate China has entered the mainstream of international society
China's hotel industry is facing 2 great changes - system environment and market environment in the joint of the century. The former refers to the reforms happened and deepened in china, the latter refers to the changes of investors, competitors and consumers. The reform factors are joining WTO, which will affect china in a long period and gradual process, and hosting the Olympic Games, which will affect

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